It looks like Samsung is investing to significantly drive forward developments in the smart car industry.
With the UK cellular network due to switch gears to 5G in the next couple of years, combined with highest ever UK new car sales (some 2.63 million new vehicles were registered in 2015), we could see a further boom in the market for mobile data.
The question is, who will be able to benefit from this the most?
The lease-hire industry is one of many that springs to mind - they have a perfect business model to be able to benefit from an additional monthly revenue stream that a mobile data connection could be tacked onto.
Taxi drivers could be a second - offering a decent WiFi connection for a slightly higher rate? Watch this space...
Technology research firm Gartner is forecasting that by 2020 one in five vehicles will have some sort of wireless network connection. Features being working on include in-car monitors assessing drivers' health as they travel, and automatic leaving and arriving alerts for friends and family. However, campaigners have highlighted potential data privacy issues around connected vehicles. "The vehicle of tomorrow will be transformed by smart technology and connectivity in the same way that simple feature phones have become sophisticated smart devices over the past decade,"