EE look to be differentiating themselves from the other UK mobile providers by changing how they quantify their network improvement goals.

Historically, all the main networks' coverage has been quantified by the percentage of the population that their network reaches, probably for marketing purposes because it is an easier way to reach a higher number. Consequently, large and sparsely populated areas have been left without coverage but this could be set to change.

 If the other major networks are brave enough to follow suit, and if the government supports them with the funding requested, we could be looking at the end of mobile not-spots by 2020!